Winning Words, Moving Pictures.

Gail is an award winning writer with a broad background in television and video, advertising, education, health services and philanthropy.

Whether creating a web site, ad, video, direct response piece or designing a community program she strives for innovation, clarity and harmony in messages and relationships. She's good at working in many spheres, in many ways, and would love to work with you.

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LiveOps print ad

LiveOps had to recruit hundreds of phone agents to handle orders for a nationally known pizza chain. The ad needed to communicate job particulars as well as the concept of being an independent contractor with LiveOps.

Concept, copy and tag.

live ops ad
BMI print ad

The task was to communicate a complicated message about the cost of music royalties - something business owners often think they can use freely.

 

This ad explains the process of complying with US. copyright law while the tag, "You've got rights," reinforces the benefits of "playing it smart."

Concept, copy and tag.

bmi print ad
KRON TV print ad

KRON took corporate responsibility seriously, making moves like running psa's in place of commercials in their original children's programming. This ad laid out their program for the public.

 

Copy, concept, tag.

kron tv ad
KRON-TV Television News Campaign

This series of spots positioned KRON as the newsworthy and thoughtful alternative to the growing tendency on other stations of going for infotainment.

Copy, concept.

tv story board
California Milk Advisory Board print ad

The California Milk Advisory Board wanted to reach out to teens with information on the nutritional benefits of milk. This ad focus on the face.

Copy, concept.

milk board print ad
Albertini Group web site

This consulting firm had a complicated messaage about providing strategic coaching in leadership, not just executive recruiting. The resulting site speaks to their expertise in drawing leaders and companies together.

Web concept, copy.

 

Eastside web site

Eastside's important mission of preparing first-generation students for college is front and center in a web site that has to meet the needs of students, parents, staff and donors.

Web site redesign, content, webmaster - also all video concept,production, editing - videos reachable by clicking the image.

eastside website
my favorite pet web site

This vet wanted a site that was inviting and clear for clients, yet supported her philosophical and community-minded view of

Web site design, content, webmaster

my favorite pet web